For independent hotels, resorts & retreats
We test your property the way today's guests shop, across Google, AI assistants, your website, and your inbox. Then we fix what's costing you direct bookings.
100% money-back guarantee
How guests book now
It decides which hotels get found, compared and trusted. Your analytics can't see any of it.
Search habits that took twenty years to form are changing month by month. The hotels that adapt now are the ones AI learns to recommend.
01
The old way
spa resort ubud
Ten blue links. The guest clicks through and builds a shortlist.
The new way
Where should we go for a quiet spa week in Bali?
The AI replies with three names. The shortlist exists before anyone clicks.
02
The old way
The guest filters, opens tabs and works out the fit on their own.
The new way
Our 10th anniversary. Vegetarian, daily yoga, no kids, under $600 all-in.
The AI reads your reviews, menus, prices and policies to find the best fit.
03
The old way
Keywords and rankings. The top result won the click.
The new way
AI recommends the hotels whose facts it can find, trust and quote. Thin or conflicting facts get skipped.
So the question has changed. What does AI know about you, and is it right?
Watch a guest shopA test run, replayed
Each run takes one realistic guest and shops your property the way they would. Agents search Google, ask AI assistants, check your prices and send a mystery enquiry, then log what the guest found.
Three sample guests, about 7 seconds each. Hover to pause, or pick a guest with the dots. The property and results are illustrative.
Guest test log
Sample
Persona 1 of 3 · Solo guest, 6-night reset, flying in from Germany
Guest Lens Score
Competitor avg 66
Checks run 47 · AI answers 25/25 · 4m 06s
The Guest Lens Audit
AI now sits between hotels and their guests. It decides who gets found, compared and trusted, and almost none of that shows up in your analytics. The Guest Lens Audit is a hotel direct booking audit that shows you that layer, tests your property against it and ranks what to fix, in 5 business days.
Find the exact step where three guest types give up.
See your "from" price next to what guests really pay.
Learn if four AI assistants recommend you, and get your facts right.
Speed, mobile, schema and keyword gaps on the pages that sell.
Check rate parity and give guests a reason to book direct.
Put what guests already praise on your website.
Measure how fast and how well your team replies.
Three competitors, scored side by side with you.
Guest Lens Report
Sample · 40-key boutique spa resort
Page 1
57
out of 100
Guest Lens Score
Strong stay. Weak path to booking.
Competitor average: 66. Biggest gaps: price clarity, AI answers and reply speed.
Top fixes · 3 of 10
What you receive
Start a Fix Sprint within 14 days of your session and your $500 is credited toward it.
Get your Guest Lens AuditSample findings
Anonymized examples of what the audit turns up, and the fix that goes with each one.
4 nights · 2 guests · same dates
2.5× the homepage price
Price clarity test
The homepage says $890. The real cost is $2,235.
Fix: Show an all-in total for a typical stay, next to the "from" rate.
Website chat · one conversation
Guest: Ocean-view suite, Mar 3 to 7, two adults. What's the total?
Chatbot: Your total is $2,260, breakfast included.
Guest: Great. Can you confirm that total again?
Chatbot: For 4 nights the total is $3,180 plus taxes.
Same stay. Two totals. $920 apart.
Secret shopper · Chatbot
The chatbot quoted two totals for the same stay, $920 apart.
Fix: Connect the bot to live rates, or hand price questions to a person.
ChatGPT · guest-style question 4 of 25
Question: Where should we book a quiet 5-night spa break nearby?
Answer: Two strong options:
Your property: not mentioned
AI answer visibility
Asked ChatGPT where to book a 5-night spa break. You weren't mentioned. Two competitors were.
Fix: Publish the facts assistants quote: programs, prices, location and reviews.
How we work
AI agents do the repetitive testing: about 100 AI answers, three secret shoppers, every key page. Experienced hospitality strategists decide what matters, review every finding and approve every change.
You share goals, rates, source markets and read-only analytics. A strategist sets the guest personas, languages and questions.
Agents shop your property as three guests, ask about 25 AI questions and send the mystery enquiry.
Every module gets a score. Every issue gets ranked by revenue impact and effort.
A strategist checks every finding, cuts the noise and walks you through it in a 60-minute session.
You approve the fixes. We ship them, then the loop starts again.
PeopleAgents
If the audit doesn't give you at least 10 fixes you'd act on, or you don't feel it was worth $500, we refund every dollar. Keep the report.
Pricing
Step 01
$500
100% money-back guarantee
Eight tests on your property. Delivered in 5 business days.
Step 02
Typically $1,500 to $5,000
Your $500 is credited if you start within 14 days
We implement your top fixes in 30 to 45 days.
Step 03
Quoted after your audit
Optional revenue share on packages
We rerun the audit loop every month: test, fix, report.
Who we are
Two founders on every audit. We have designed experiences and campaigns for global brands, and built brands and websites for wellness businesses.
Logan Crowell
Brand, technology and growth
Mary Marie
Brand and guest experience
FAQ
Eight tests on your property, delivered in 5 business days. You get the full Guest Lens Report with the evidence behind every score, your top 10 fixes ranked by revenue impact and effort, a 60-minute session with a strategist, and re-scores at 30, 60 and 90 days. If it isn't worth $500 to you, we refund every dollar and you keep the report.
No. The audit finds and ranks the fixes. It works whoever manages your website, and your team or web partner can act on the report directly. If you want us to make the changes, that is the Fix Sprint.
Usually not. Most fixes are changes to copy, price display, schema, chatbot answers and reply templates on the site you already have. If your platform blocks a fix, the report says so.
AI agents run the repetitive tests: the secret shopper visits, about 25 questions across four AI assistants and the technical scans. A hospitality strategist reviews every finding before it reaches you. Nothing changes on your site without your approval.
About 30 minutes for intake, then the 60-minute strategy session. We ask for your goals, rates for two sample stays, three competitors and read-only access to Google Analytics and Search Console if you use them. We never need logins to your booking engine or PMS: we test those as a guest would. The mystery enquiry is one or two realistic messages that take a few minutes to answer. Tell your GM only, so the reply test stays real, and we name every test message in the report. No chatbot? We skip that test and check the channels you do use, such as email, web forms and WhatsApp.
Yes. At intake you name your top source markets. We run the AI questions and Google searches as guests from those countries, in English plus up to two more languages, such as German, French or Mandarin. The report shows where each market sees you, and where it sees competitors instead.
You can take the report and run with it. Or book a Fix Sprint: a fixed fee agreed in your strategy session, typically $1,500 to $5,000, with your $500 credited if you start within 14 days, and your top fixes live in 30 to 45 days. Your re-scores at 30, 60 and 90 days show what moved. After that, Growth Partner reruns the audit loop every month.
The Guest Lens Audit
Delivered in 5 business days · 100% money-back guarantee
Money-back
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