About Travel Lens · Why us
Two founders. Every audit.
We work with independent hotels, resorts and retreats we'd happily book ourselves. You work with the two founders on every audit, never a junior account team. Between us, we've built brands, websites and campaigns for global names and wellness businesses alike, so nothing falls between vendors: the fix to your rates page also fixes what ChatGPT tells guests. The agents run the tests. Our job is taste and judgment, catching the details a guest would notice and fixing them in a way that still sounds like you.
Our philosophy
Built for the guest and their agent.
Travel is getting more personal. A guest describes the trip they want, and an AI assistant goes looking for the place that fits. More and more, assistants will compare, enquire and book on the guest's behalf.
That only works when a hotel gives them clear, consistent facts to work with. We call it a smart website: one that a guest and an AI agent can both read, trust and act on. The hotels that set up for this now are the ones that get recommended.
Clear facts.
Rooms, packages and inclusions written so an assistant can quote them correctly.
What it means todayOne page per package, with what is included in plain words.
Honest prices.
Guests and assistants compare totals, so the clearest total feels safest.
What it means todayAn all-in price for a typical stay, visible before checkout.
One consistent story.
Conflicting facts make an assistant skip you or describe you wrongly.
What it means todayThe same facts on your site, Google profile and OTA listings.
Fast, useful replies.
Guests quote several properties at once, and the first good answer usually wins.
What it means todayA reply within hours, with a clear quote.
Our lab
We test it on our own sites first.
We build and run two travel planning sites on one shared knowledge graph of luxury wellness travel, with structured data built in so AI assistants can read it. New ideas go there before they reach yours.
Your audit stays confidential. We never share your findings with competitors.
The founders
Range across brand, marketing and technology.
Logan Crowell
Founder and Director · Brand, technology and growth
Logan has designed experiences and campaigns for Amazon, Apple, the Fulbright program and 30+ other brands. What makes him useful to a hotel is range: he sees how brand, marketing and technology connect, so one fix lands everywhere a guest looks. He knows the other side of the desk too, as a former sommelier and a Top 5% Airbnb host. Belmont University gave him its 2022 Industry Impact Award and has named him a Top 100 Entrepreneur five years running. He directs every audit, and he'll tell you plainly what to fix first.
Mary Marie
Co-founder · Design detail and guest experience
Mary co-founded Veda Build, a design and brand studio for wellness businesses, where she shapes how a brand looks, sounds and welcomes each client. She holds a master's in Maharishi Ayurveda and Integrative Medicine and trained in panchakarma in India, so she knows what wellness guests are looking for, and what quietly puts them off. On every audit she reviews each fix for tone and brand fit, so your website, your AI answers and your replies all sound like the same property. If a fix doesn't sound like you, she sends it back.
Experience includes
- Amazon
- Apple
- Fulbright
- ACM Awards
- CAA
- Netflix
How we work with you
A boutique team, by choice.
The details we catch
- A "from $420" that becomes $611 at checkout
- An AI assistant still recommending the spa you closed
- An enquiry form with nine required fields
- Reviews praising your sunrise yoga, and a website that never mentions it
Founders on every audit. The people you meet are the people doing the work.
Chosen with care. We confirm fit before every audit, so we only take on properties we believe in.
Your voice, kept. Every fix is reviewed for brand fit before it reaches you.
Agents test. People decide. AI runs the repetitive checks. A founder reviews every finding before it reaches you.
Nothing ships without your approval. You see every change before it goes live on your site.
No logins to your booking engine. We test it the way a guest would, from the outside.
Your findings stay confidential. We never share or sell what we learn about your property.
Start here
Guest Lens Audit
$500
Eight tests on your property. Delivered in 5 business days.
- Full Guest Lens Report
- Top 10 fixes, ranked
- 60-minute strategy session
- Re-scores at 30, 60 and 90 days
100% money-back guarantee
If the audit doesn't give you at least 10 fixes you'd act on, or you don't feel it was worth $500, we refund every dollar. Keep the report.